The brief
Casa Nord sells and rents apartments and land in Somalia, often to buyers who live elsewhere. Their biggest question isn't "what does it cost?" but "can I trust this?". The site had to answer that straight away, in English and in Somali.
The approach
- Trust first. The homepage opens with the question everyone asks and answers it in plain language. Then three pillars: vetted, documented, personal.
- A process you can follow. Three steps, and the first is a conversation. No form maze, no chatbot: one named point of contact.
- Two languages. English and Somali, with the right language signals for search engines.
- Findable from day one. Structured data as a real estate agent (RealEstateAgent), clear headings and a logical structure.
- Calm imagery. A slow aerial film of Mogadishu as the backdrop, with a pause button for anyone who prefers a still image.
The result
Measured with Lighthouse on 18 September 2026:
- 100 for SEO and 100 for best practices.
- 100 for performance on desktop, 95 on mobile.
See the site for yourself at casanord.so.